000 00333nam a2200133Ia 4500
654 _aIT
100 _aKotler.P.
250 _a1st Ed.
245 _aMarket.Manage.:Anal.Plann.Implemantation &Control
260 _bPrentice Hall of India Private Limited
_c1988
082 _bKOT
_a658.8
300 _aXXI, 777p.
999 _c38384
_d38384
546 _aText in English
041 _aeng
300 _c22 cm.