TY  - BOOK
AU  - Kotler, P.
AU  - Kotler, P.
TI  - Marketing Management: Analysis, Planning, Implementation and Control
SN  - 0-87692-684-7
U1  - 658.8 
PY  - 1991///
CY  - New Delhi
PB  - Prentice Hall of India Private Limited
ER  -