Kotler, P. <br/><br/>
Marketing Management 

 - 14th Ed. 
 - Delhi  Pearson India Education Service Pvt. Ltd.  2013 
 - xx, 700p.  27 cm. 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Dewey Class. No.: </label>KOT  / 658