Kotler.P. <br/><br/>
Market.Manage.:Anal.Plann.Implemantation &Control 

 - 1st Ed. 
 -  Prentice Hall of India Private Limited  1988 
 - XXI, 777p.  22 cm. 
<br/><br/><br/>Text in English 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>IT
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT