TY  - BOOK
AU  - Berry, Michael J. E. & Linoff, Gordon S.
TI  - Data Mining Techniques for Marketing, Sales, and Customer Relationship Management
SN  - 8126505176
U1  - 001.6425 
PY  - 2004///
PB  - Wiley Dreamtech India Pvt. Ltd
KW  - IT
KW  - F-24
ER  -