Berry, Michael J. E. & Linoff, Gordon S. <br/><br/>
Data Mining Techniques for Marketing, Sales, and Customer Relationship Management 

 - 2nd Ed. 
 -  Wiley Dreamtech India Pvt. Ltd  2004 
 - xix, 643p.  24 cm.  23 cm. 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>IT
<br/><br/><label>Index Terms--Genre/Form: </label><br/>F-24
<br/><br/><label>Dewey Class. No.: </label>001.6425  / BER