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Data Mining Techniques for Marketing, Sales, and Customer Relationship Management

Berry, Michael J. E. & Linoff, Gordon S.

Data Mining Techniques for Marketing, Sales, and Customer Relationship Management - 2nd Ed. - Wiley Dreamtech India Pvt. Ltd 2004 - xix, 643p. 24 cm.

Text in English

ISBN: 8126505176

Subjects--Facted Index Terms:
COMP

Index Terms--Genre/Form:
F-14

Dewey Class. No.: 001.6425 / BER

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Ajit Gulabchand Central Library, Walchand College Of Engineering Sangli

Data Mining Techniques for Marketing, Sales, and Customer Relationship Management

Ajit Gulabchand Central Library,
Walchand College Of Engineering Sangli